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Brand

German Heritage. Contemporary Living.

HELI combines the substance of a historic German audio brand with a contemporary vision for today's living. Audio first: sound is the core, while light and living complement the product experience.

Our principles

  1. 01

    Sound First

    Every product starts with sound. It is the reason HELI exists.

  2. 02

    Warm Contemporary Design

    Warm materials, calm forms and a timeless aesthetic.

  3. 03

    Intuitive Functionality

    Operation that explains itself — no detours.

  4. 04

    Beautiful Everyday Moments

    Music and light that make ordinary moments special.

  5. 05

    Authentic German Audio Heritage

    A genuine story since 1950, not an invented legend.

HELI GLOW Lantern and Orb design and development studies in warm evening light

Licensing & brand acquisition

A brand ready for the next step.

Mallet Consult GmbH owns the registered HELI trademark. We are looking for international manufacturers, brand partners and licensees who want to lead HELI into a new chapter with us.

Explore partnership opportunities
  • Licensing

    Use of the HELI brand for defined product categories and markets.

  • Brand acquisition

    Acquisition of the trademark rights for long-term brand ownership.

  • Partnership

    Joint development of a product family based on the HELI GLOW concepts.